Cameo

Cameo, a platform that connects fans with celebrities for personalized video messages, live calls, and business marketing content.

Key Points:

Purpose: Cameo enables users to book custom video shoutouts, live video calls, or direct messages from over 50,000 celebrities, including actors, athletes, musicians, influencers, and more, for personal occasions or brand promotions.

Core Features:

Personalized Videos: Fans request videos for events like birthdays, weddings, or pep talks. Celebrities have up to 7 days to fulfill requests (or 24 hours with expedited delivery), with prices ranging from $1 to $15,000 based on the star’s fame. Videos are tailored using user-provided details (max 250 characters).

Cameo for Business: Brands can book celebrities for marketing videos, with flexible licensing for social media and other channels (excluding live TV). Costs average $1,000, with quick delivery within 7 days.

Live Calls and DMs: Offers live Zoom calls (starting at $10,000 for businesses) or direct messaging for fan interactions, though these are pricier or less common.

Marketplace: Browse celebrities by category (e.g., reality TV, athletes, drag queens) or use a quiz to find the perfect star. Over 2.5 million videos have been created since 2017.

Sharing and Extras: Videos can be downloaded, shared, or turned into collages with messages from friends. Users get notifications for price drops and exclusive content.

Benefits:

Emotional Impact: Delivers memorable moments, with users reporting joy and surprise from recipients (e.g., “She bawled her eyes out and it lifted her spirits!”).

Accessibility: Connects fans directly with stars, bypassing traditional barriers.

Versatility: Suitable for personal gifts, corporate promotions, or fan engagement.