Appier

Full-Funnel Marketing Made Smarter with AI, Smoother Operations. Elevated Customer Experience. Better Performance.

Appier is a leading AI technology company that specializes in providing AI-driven marketing solutions to enhance customer engagement and drive business growth.

Key Features:

AIQUA (AI Personalization Cloud): This platform leverages AI to create personalized, one-to-one customer engagement strategies across all marketing channels. It analyzes user actions, images, and content to predict and recommend the most relevant products for each individual, enhancing the effectiveness of marketing campaigns.

AIRIS (Real-Time Customer Data Platform): AIRIS unifies customer data from various sources, providing enriched insights and enabling intelligent journey orchestration. This integration allows businesses to redefine their marketing strategies through a unified data foundation and real-time analytics.

Recent Developments:

Acquisition of AdCreative.ai: In February 2025, Appier acquired AdCreative.ai, an AI-driven ad creative generation platform, for over $1 billion. This acquisition aims to integrate AdCreative.ai's technology into Appier's existing AI marketing platform, enhancing the ability to produce diverse advertising creatives and predict their performance through data analysis.